TGNSpot Logo
The Switch 2 Is the Second Fastest-Selling Console in US History, and PlayStation Just Had Its Worst May in Decades
GamingConsole

The Switch 2 Is the Second Fastest-Selling Console in US History, and PlayStation Just Had Its Worst May in Decades

Nintendo keeps winning by doing what it always did. Sony and Microsoft are still trying to figure out what they're for.

Analytical+ Historical
4 min readJuly 3, 2026

Let's talk about May 2026.

Nintendo sold 5.9 million Switch 2 units in its first 12 months. That's the second-fastest start for any console in US history, beaten only by the Game Boy Advance — which did it 25 years ago, when portable gaming was a different species of thing entirely. Meanwhile, PlayStation just had its worst May in decades. Xbox had its worst May ever.

These numbers don't exist in a vacuum. They're telling us something about where the industry actually is versus where we keep pretending it is.

The Nintendo part is the easy story.

The Switch 2 is a refinement, not a revolution. That's what people wanted. The original Switch was a compromise machine — underpowered, awkward joy-cons, a screen that felt dated the day it launched. But it had the idea. The Switch 2 has the execution. Better screen, better ergonomics, better battery life, and a library that includes everything the original Switch built plus new stuff that actually uses the hardware.

Nintendo understands something that keeps getting forgotten: hardware is just a delivery mechanism for games. Nobody bought a Switch because they wanted a tablet with detachable controllers. They bought it because they wanted to play Breath of the Wild on the bus. The Switch 2 is the same logic, applied again. It's not exciting to write about. It's devastatingly effective.

The PlayStation and Xbox part is the harder story.

PlayStation has been living on momentum for years. The PS5 sold well initially because people wanted an upgrade from the PS4 and because COVID made everyone desperate for entertainment. But momentum runs out. May is traditionally a slow month, sure. But "worst in decades" isn't seasonal fluctuation. It's a signal.

Xbox's situation is more dire. Worst May ever is not a blip. It's a trend line that's been heading south since the Xbox One era. Game Pass is a good service. The hardware is fine. But "fine" doesn't move units. Xbox has been trying to be a platform rather than a console for years now, and the market is responding accordingly. If you can play their games on PC and your phone, why buy the box?

Here's the connection nobody's drawing.

Remember the Dreamcast? Sega's last console launched with a killer library, innovative features, and a clear identity. It failed because the market had already decided what it wanted, and what it wanted wasn't another box competing on specs. Sega was ahead on ideas but behind on the one thing that mattered: having a reason to exist that couldn't be found elsewhere.

PlayStation and Xbox right now are in different stages of the same problem. PlayStation still has exclusives and brand loyalty, but those are eroding. Xbox has already started the transition to being a publisher first and a hardware maker second. Both are searching for an identity that Nintendo found years ago and never lost.

Nintendo isn't competing on power. It never was. It's competing on purpose. Every Switch 2 game answers the question "why this machine?" Sony and Microsoft are still answering the question "why this generation?" with specs and services. That worked for a while. It's not working now.

Who is this for?

This is for anyone who's been watching the hardware sales charts and feeling like the story is more interesting than the headlines suggest. The Switch 2 winning is predictable. The scale of PlayStation and Xbox's May losses is not. Something structural is happening.

What I actually think:

Nintendo is going to keep selling Switch 2 units at this pace until they run out of people who want one, which will take longer than analysts expect. PlayStation needs to figure out what the PS5 Pro actually is for, because right now it's a premium product without a premium reason. Xbox needs to decide whether it wants to be a console company or a subscription service, because trying to be both is leaving it with the worst of both worlds.

And the Game Boy Advance? Still undefeated. Twenty-five years later. That's not nostalgia talking. That's math.

Slideshow image 1

"Nintendo is winning because it never stopped knowing what it's for, while Sony and Microsoft are still trying to remember."

— TED